{"id":15106,"date":"2025-08-20T17:01:40","date_gmt":"2025-08-20T22:01:40","guid":{"rendered":"https:\/\/cepeg.pe\/blog\/?p=15106"},"modified":"2025-08-20T17:01:45","modified_gmt":"2025-08-20T22:01:45","slug":"ley-32069-contratacion-publica-valor-por-dinero","status":"publish","type":"post","link":"https:\/\/cepeg.pe\/blog\/ley-32069-contratacion-publica-valor-por-dinero\/","title":{"rendered":"M\u00e1s all\u00e1 del precio: el fin de la contrataci\u00f3n m\u00e1s barata"},"content":{"rendered":"\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f4d3f9bb89755e06950b32501d22b116\">Durante d\u00e9cadas, la contrataci\u00f3n p\u00fablica en el Per\u00fa arrastr\u00f3 un defecto estructural: la obsesi\u00f3n por el <strong>precio m\u00e1s bajo<\/strong>. La l\u00f3gica parec\u00eda imbatible: si el Estado paga menos, ahorra m\u00e1s. Sin embargo, la realidad demostr\u00f3 lo contrario. Obras paralizadas, servicios deficientes y adquisiciones de p\u00e9sima calidad dejaron en claro que <strong>lo barato, en contrataci\u00f3n p\u00fablica, muchas veces termina saliendo caro<\/strong>.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-86b3ac0caeeb31f0233e3848e076ee12\">La <strong>Nueva Ley General de Contrataciones P\u00fablicas (Ley N.\u00b0 32069)<\/strong> busca romper con esa inercia. Su enfoque se centra en el concepto de <strong>\u201cvalor por dinero\u201d<\/strong>, un principio que trasciende el monto de la oferta y coloca en el centro otros criterios esenciales: la calidad, la sostenibilidad y la eficiencia a lo largo del ciclo de vida del contrato.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">Del precio al valor<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f3ea62985df2fe5f9c99b38d449e24b1\">El cambio de enfoque puede resumirse as\u00ed: <strong>ya no gana necesariamente quien ofrece menos, sino quien demuestra mayor aporte integral al inter\u00e9s p\u00fablico<\/strong>.<br>Esto implica que, en los procesos de selecci\u00f3n, la evaluaci\u00f3n debe considerar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-bf6a2e441714d782df68a736ff6d97ae\"><strong>Calidad de la propuesta t\u00e9cnica<\/strong>, m\u00e1s all\u00e1 de la formalidad documental.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-56f29006e6ab3746fde670355f40700b\"><strong>Sostenibilidad de los bienes o servicios<\/strong>, con criterios ambientales y sociales que impacten positivamente.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-2e9401b4f8e75de57ec003817b0fe3b6\"><strong>Costos a lo largo del tiempo<\/strong>, es decir, no solo lo que cuesta adquirir, sino tambi\u00e9n mantener, operar o reparar.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-616958e967b9da30f3acffd5142ca2a5\">En otras palabras, la contrataci\u00f3n p\u00fablica ya no es una simple transacci\u00f3n, sino una <strong>inversi\u00f3n en resultados sostenibles<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size wp-elements-95e3174b9ff759400b817c2380810029\">Ejemplos que ilustran el cambio<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-db26b20d3baeb77b042166d75824859e\"><strong>Un hospital nuevo:<\/strong> antes, pod\u00eda adjudicarse al postor m\u00e1s barato, aunque ofreciera materiales de menor durabilidad. Hoy, la evaluaci\u00f3n debe medir tambi\u00e9n la vida \u00fatil de la infraestructura y su eficiencia energ\u00e9tica.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-4a85d0b2d5116769fdb6c0b51d305475\"><strong>Adquisici\u00f3n de equipos tecnol\u00f3gicos:<\/strong> ya no basta con el menor precio unitario. Se deben evaluar aspectos como el consumo el\u00e9ctrico, la capacidad de actualizaci\u00f3n y el soporte t\u00e9cnico.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-11a5c3bddd2d631a66c536684b448002\"><strong>Servicios de consultor\u00eda:<\/strong> no gana solo quien cobra menos honorarios, sino quien ofrece un equipo con experiencia probada y metodolog\u00edas que aseguren mejores resultados.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color has-medium-font-size wp-elements-bbcc5b7dca4b274c067d57d0269bb974\">Una apuesta por la sostenibilidad<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-f2b6e3f5f04e03d0f71b916edc0c69ed\">Este giro tambi\u00e9n incorpora un incentivo para que los proveedores <strong>adopten est\u00e1ndares ambientales y sociales<\/strong>. No se trata de un simple requisito simb\u00f3lico, sino de un criterio que puede definir al ganador. En un contexto global donde la sostenibilidad es la norma, no la excepci\u00f3n, esta medida alinea al Per\u00fa con las mejores pr\u00e1cticas internacionales.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\">El desaf\u00edo de cambiar la cultura<\/h3>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-702362f9850afe007ae41bff4b240d74\">Sin embargo, la transformaci\u00f3n no ser\u00e1 autom\u00e1tica. Durante a\u00f1os, tanto las entidades como los proveedores se acostumbraron a medir el \u00e9xito en soles ahorrados. Cambiar la cultura hacia el <strong>valor por dinero<\/strong> exigir\u00e1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-black-color has-text-color has-link-color wp-elements-63a72907b463f32af89f29abe19fcb5b\"><strong>Capacitaci\u00f3n de los comit\u00e9s de selecci\u00f3n<\/strong>, para aplicar correctamente estos criterios.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-a8760e51c6e92c48e2c3208e9a6c2855\"><strong>Estandarizaci\u00f3n de metodolog\u00edas de evaluaci\u00f3n<\/strong>, que permitan comparar calidad y sostenibilidad con objetividad.<\/li>\n\n\n\n<li class=\"has-black-color has-text-color has-link-color wp-elements-7baa6ab3111b4017b3fe3ee49e51c045\"><strong>Formalizaci\u00f3n y profesionalizaci\u00f3n de proveedores<\/strong>, para elevar el est\u00e1ndar de las propuestas.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-c748de72075ff9dcd1897a6b0832457b\">La Ley 32069 env\u00eda un mensaje claro: <strong>el Estado no est\u00e1 comprando barato, est\u00e1 comprando bien<\/strong>.<br>Se trata de un cambio de paradigma que, si se implementa con rigor, puede marcar un antes y un despu\u00e9s en la gesti\u00f3n p\u00fablica. La contrataci\u00f3n m\u00e1s barata deja paso a la contrataci\u00f3n m\u00e1s inteligente, donde el verdadero ahorro no se mide en soles inmediatos, sino en calidad, eficiencia y sostenibilidad a largo plazo.<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-e38bc192da8b68e336da4a5dbde22144\">Y en ese tr\u00e1nsito, el pa\u00eds deja de ser un cliente pasivo para convertirse en un <strong>comprador estrat\u00e9gico<\/strong>, capaz de transformar el mercado con cada decisi\u00f3n de compra.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante d\u00e9cadas, la contrataci\u00f3n p\u00fablica en el Per\u00fa arrastr\u00f3 un defecto estructural: la obsesi\u00f3n por el precio m\u00e1s bajo. La l\u00f3gica parec\u00eda imbatible: si el Estado paga menos, ahorra m\u00e1s. Sin embargo, la realidad demostr\u00f3 lo contrario. Obras paralizadas, servicios deficientes y adquisiciones de p\u00e9sima calidad dejaron en claro que lo barato, en contrataci\u00f3n p\u00fablica, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[965],"tags":[1192,1146,1276,1193,1186,1277],"class_list":["post-15106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos","tag-contrataciones","tag-contrataciones-publicas","tag-contratar-con-el-estado","tag-ley-32069","tag-nueva-ley","tag-valor-por-dinero"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00e1s all\u00e1 del precio: el fin de la contrataci\u00f3n m\u00e1s barata - BLOG - CEPEG<\/title>\n<meta name=\"description\" content=\"La Ley 32069 pone fin a la contrataci\u00f3n por el precio m\u00e1s bajo. 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